Marketing Manager

Rahmendaten

<strong>Rahmendaten</strong>:  <ul> <li>Starttermin: 15.04.2023 <li>Spätester Starttermin: 01.05.2024 <li>Laufzeit: 24 Monate (mit Option auf Verlängerung) <li>Auslastung: 30-40 H/Woche <li>Unternehmen: Stada Arzneimittel  </ul> <br> <strong>Aufgaben:</strong> <ul> <li>Strategic and operational management of a defined Rx product portfolio from launch to tender launch across all channels. <li>Planning, conception, coordination, implementation and control of efficient marketing and communication measures for the product launch for professionals and end users as well as for the launch of the strategically most important tenders <li>Implementation and strategic development of the dual-brand strategy for all Rx topics in the field of marketing. <li>Conceptual management of marketing activities, which are implemented separately in both brands. <li>Implementation and performance monitoring of Rx topics from the dual-brand strategy for Aliud <li>Identification of digital opportunities in order to implement all measures more efficiently, in a more targeted and cost-optimized manner. <li>Development, implementation and control of concepts and digital strategies for physician communication in line with marketing goals, including physician sample management for existing products <li>Market and competitor analyses <li>Responsibility of packaging from a marketing point of view <li>Ensuring that our activities are aligned with the company's goals and brand guidelines. </ul> <br> <strong>Qualifikationen:</strong><br>   <ul> <li> Bachelor's degree in economics, preferably in the field of marketing, eCommerce <li>Ideally 2 – 3 years of professional experience in the field ofe-commerce, B2B communication, ideally in the pharmaceutical industry or a related field <li>Proven track record in developing and executing Rx communication strategies <li>Reliable knowledge of German health care, policy, the generic drug market and market mechanisms, e.g. Tender <li>In-depth experience in the conception and implementation of strategic marketing campaigns </ul>